A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

E-08-03. Palekh Box

AgencyZavod
Creative headSvetlana Smirnova
Author of ideaSvetlana Smirnova, Yakov Krivitsky
ProductSocial/ Road Safety
DescriptionRoad Safety is one of the key issues in Russia. Today only half of Russian drivers wear seat belts and only 20% of passengers buckle up in the back seats. According to the researches the main reasons why people do not wear seat belts are made-up myths and tales, connected with inefficiency of seat belts use. Animated TVC “Palekh box”, produced in a style of traditional Palekh miniatures, dispels these myths. In easy, ironical manner of a fairy-tale it tells that wearing seat belts is compulsory not only for drivers but also for all passengers of the vehicle, especially those seating in the back seats. Buckle Up, Russia!
AdvertiserThe Russian Association of Motor Insurers, General Department of Road Traffic Safety of the Ministry of Internal Affairs of RF
Team membersYakov Krivitsky, senior copywriter