A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
E-07-06. Chumak - Thank you
| Agency | Ogilvy & Mather Ukraine |
| Creative head | Alexandra Doroguntsova, Creative Director |
| Author of idea | Ogilvy & Mather Ukraine |
| Product | Chumak Spaghetti |
| Description | A lot of water has flowed under the bridge from the cooking pots since Ukrainians have found out that spaghetti made of durum wheat is better for people, and to stick together is abnormally. Having coped with this first task Chumak decided to dedicate new advertising campaign to the emotional element of such an ordinary process as food. To remind that care about each other shouldn’t be taken for granted. It is the greatest good for what is to say “Thank you”. |
| Advertiser | "Chumak" PJSC |
| Team members | Alexandra Doroguntsova, Creative Director Taras Dzendrovskyy, Head of Art Eugeniya Dzubenko, Senior Copywriter Tatiana Shapoval, Art Director Danylo Hauk, Copywriter Irina Pigal, Producer Alexandra Savonik, Account Director TVC production: 2332 Executive producers: Maria Fabro, Alexandr Chernyavskyy Режиссер: Greg Bray TVC post production: Terminal FX Sound: Propeller Studios |
