A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

E-05-17. Yandex.Direct 12 years anniversary video

AgencyFastway
Creative headIlya Soloviev
Author of ideaAlexey Lavrentiev
ProductYandex.Direct
DescriptionYandex is the biggest internet context advertising system of Russia.This video is specially created for 12th anniversary of Yandex.Direct and was first placed at Direct promo website dedicated to the anniversary of this internet ad system. The video conveys the idea of the importance of the words and their role in communication. This video is based on the game of words in Russian.
AdvertiserYandex
Team membersAlexey Lavrentiev - creative director, copywriter, Dmitry Krainov - producer, Max Kujegetov - art-director, designer, Alina Bazeluk - editor, Valery Volchetsky - copywriter, evaluator, Petr Mishin - motion-designer