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E-05-10. Here people decide, not paper

AgencySLAVA
Creative headDenis Lapshinov, Victor Sokolov
Author of ideaDenis Lapshinov, Victor Sokolov, Katya Ganina
ProductLife Bank
DescriptionLIFE Financial Group claims quite a revolutionary approach to working with its clients. Personal managers have the freedom to make decisions regardless of what papers a client has or does not have. They make decisions based on common sense rather than on bureaucratic document checklists. We remind people how the cruel “piece of paper” can rule their lives influencing the course of events and making life less comfortable at every turn. But the «power of paper” ends when you enter the offices of LIFE Financial Group. We looked at our everyday life from an almost anti-utopian point of view and showed how paper rules and subsequently revealing how easy it is to dethrone it.
AdvertiserLife Group
Team membersKatya Ganina, Senior Copywriter (Slava)
Katya Konovalova, Account Director (Slava)
Anna Sytina, Account Manager (Slava)
Nadya Anufrieva, Account Manager (Slava)
Rob Chiu, Director (Stink Moscow)
Mathias Schoeningh, Dop Lighting Cameraman (Stink Moscow)
Olga Kulikova, Executive Producer (Stink Moscow)
Igor Rabchun, Producer (Stink Moscow)
Yulia Tsvitko, Producer Assistant (Stink Moscow)
Adam Marshall, Editor (White House London)
Mick Vincent, Colorist (The Mill London)
Benjamin Lukas Boysen, Composer (Hecq)
Darko Skulsky, Executive Producer (Radioactive)
Olga Yakovleva, Producer (Radioactive)