A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

E-05-06. Roshen_Bitter

Agency23/32 Films
Creative head23/32 Films
Author of ideaOgilvy & Mather Ukraine
ProductChocolate
DescriptionThe company ROSHEN introduced Bitter - super thin bar of dark chocolate with pieces of cocoa beans, sweet orange zest and classic one - with no fillers. Thanks this TVC today consumers can undergo taste senses together with visual ones.
AdvertiserRoshen
Team membersROSHEN:
Head of marketing communications – Andriy Yakunin
Senior Manager of Marketing Communications – Inna Petrenko

Ogilvy & Mather:
Creative Director — Alexandra Doroguntsova
Head of Art — Taras Dzendrovskiy
Copywriter — Eugeniya Dzubenko
Art Director — Tatiana Shapoval
Producer — Irina Pigal
Account Manager — Oksana Sapiga

Production — 23/32 Films
Director — Damien Krisl
Executive Producer: Alexander Cherniavsky
Producer — Maria Fabro