A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

E-05-02. Write, Watch, Create Your Own Olympic History

AgencyLeo Burnett Moscow
Creative headMikhail Kudashkin
Author of ideaMikhail Kudashkin, Ivan Dergachev, Selim Unlusoy, Alina Buzina
ProductMegaFon
DescriptionThe idea was to show how mobile Internet has changed the Olympics, turning the official event into a personal experience. No matter where, when and what the conditions are, mobile internet allows every fan to create their own story and leave their mark in the history of the Olympics through their views, likes, comments, shares and tweets. Sochi Olympic Games have been the first to offer 4G on their premises, enabling MegaFon customers to share comments, pictures and videos quickly and easily.
AdvertiserMegaFon
Team membersMikhail Kudashkin, Executive Creative Director
Selim Unlusoy, Associate Creative Director
Ivan Dergachev, Copywriter
Mikhail Kudashkin, Copywriter
Alina Buzina, Copywriter
Evgeniya Balabanova, Art Director
Taisiya Ganzha, Art Director
Alexander Mirov, Strategic Planning Director
Alena Vilke, Client Service Director
Viktoria Semikasheva, Account Director
Mila Novozhilova, Senior Account Manager
Oleg Gridasov, Producer

Bazelevs (Production)