A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

E-04-13. Loop


Agency	ESSE Production House
Creative head	Kirill Chichkan
Author of idea	Vlad Galyapa
Product	non-alcohol energy drink REVO Energy
Description	Revo Energy is a non-alcohol energy drink, which is all about urban culture and great deal of crazy. When you sip a drink, literally anything can happen, altering the reality around you into an eclectic wave of weird feats and fun. This time among the regular life objects and persons here and there fall into loops around the drinker, while he spectates everything from his POV, and with every gulp of Revo Energy this craziness spreads more and more. We decided to follow the latest Internet trends, namely, the outbreak of gifs, looped memes and many corresponding online services and apps, and be the first to integrate loops into the live surround as a visual trick. The chaotic and perpetual dynamic movement of a loop is what the nature of Revo Energy is about, so the trick perfectly complied with brand essence. Each looped person or object were placed into seamless-like POV panoramas to deliver the experience the hero receives while drinking Revo Energy and witnesses the amounting changes around him. The music is called to support and enhance the effect, so we created the dubstep remix of the original Revo theme tune, where every pace change, beat or scratch corresponded to certain events, loops or camera shifts. Strategically we decided to place our ad pin-point where the audience is the most receptive – in Internet, and not TV. Firstly, Internet is the main platform for the loops and gif-animation, where our ad blended in naturally. Besides, there is no censorship in Internet, and we had a lot to show! Secondly, all our TA is active online. So we went straight to where we belonged.
Advertiser	New Age Bev
Team members	Creative Director - Kirill Chichkan Creative Group Head, copywriter - Vlad Galyapa Art-director - Dima Lobod Production Company: ESSE House Production Post-production: Olexiy Gontcharouck (Antistatic Pictures)

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