A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
E-04-10. Babushka
Agency | SLAVA |
Creative head | Victor Sokolov, Denis Lapshinov |
Author of idea | Victor Sokolov, Denis Lapshinov, Julia Andriyanova, Olga Grishakova |
Product | GOOGLE, GOOGLE PLAY, YOUTUBE |
Description | Together with Google we explore the lives of passionate people and how the Internet changes the way they pursue their passions. The film portrays Katya Todorovskaya, a great book lover, and her grandmother, the famous Russian writer Viktoria Tokareva. Katya sends us to the past, telling a very touching story of how hard it was for her grandmother to find, buy and fulfil her passion for reading back in the 60’s in the USSR. This is in contrast to how easy it is for Katya today. |
Advertiser | |
Team members | Julia Andriyanova, Copywriter (Slava) Olga Grishakova, Art Director (Slava) Katya Konovalova, Account Director (Slava) Anna Sytina, Account Manager (Slava) Yana Ageeva, Agency Producer (Slava) Andreas Toscano, Creative Lead (Google) Steve Vranakis, Executive Creative Director (Google) Dmitry Kuznetsov, Marketing Director (Google) Riki Drori, EMEA Marketing Director (Google) Anna Drobakha, Marketing Manager (Google) Natalya Nesmachanya, Marketing Manager (Google) Drake Doremus, Director (B/Reel) Sean Stiegmeier, Dop Lighting Cameraman (B/Reel) Trine Pillay, Production Producer (B/Reel) Rachel Dargavel, Production Producer (B/Reel) |