A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
E-04-07. Roshen_Bitter
Agency | 23/32 Films |
Creative head | 23/32 Films |
Author of idea | Ogilvy & Mather Ukraine |
Product | Chocolate |
Description | The company ROSHEN introduced Bitter - super thin bar of dark chocolate with pieces of cocoa beans, sweet orange zest and classic one - with no fillers. Thanks this TVC today consumers can undergo taste senses together with visual ones. |
Advertiser | Roshen |
Team members | ROSHEN: Head of marketing communications – Andriy Yakunin Senior Manager of Marketing Communications – Inna Petrenko Ogilvy & Mather: Creative Director — Alexandra Doroguntsova Head of Art — Taras Dzendrovskiy Copywriter — Eugeniya Dzubenko Art Director — Tatiana Shapoval Producer — Irina Pigal Account Manager — Oksana Sapiga Production — 23/32 Films Director — Damien Krisl Executive Producer - Alexander Cherniavsky Producer — Maria Fabro |