A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
E-03-20. There is an app for that
Agency | VGNC Creative Digital Agency |
Creative head | Misha Koroteev / Oleksii Sobolev |
Author of idea | Misha Koroteev / Oleksii Sobolev |
Product | Pure App |
Description | "Pure" - is a mobile app, designed to help anyone find a sexual partner "right here, right now". Our video targeted successful, open-minded women and with its help we wanted to start the conversation about sexual freedom and a true freedom of choice. We believe it's natural for someone to feel a powerful sense of attachment to a long term partner while feeling intense romantic love for somebody else and at the same time, feeling sexually attracted to a diverse range of people. We featured three modern people living in New York, each of them facing their own problems. A couple living through a slowdown in their sexual relationship, trying to figure out how to save their marriage and a single girl ready to explore her sexuality using modern technology as a tool to overcome social prejudice. |
Advertiser | Pure |
Team members | Anna Soboleva - Executive Producer Daria Rosyuk - Producer Misha Koroteev / Eugene Lekh - Postproduction Misha Koroteev - Sound Design |