A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

E-03-20. There is an app for that

AgencyVGNC Creative Digital Agency
Creative headMisha Koroteev / Oleksii Sobolev
Author of ideaMisha Koroteev / Oleksii Sobolev
ProductPure App
Description"Pure" - is a mobile app, designed to help anyone find a sexual partner "right here, right now".
Our video targeted successful, open-minded women and with its help we wanted to start the conversation about sexual freedom and a true freedom of choice.
We believe it's natural for someone to feel a powerful sense of attachment to a long term partner while feeling intense romantic love for somebody else and at the same time, feeling sexually attracted to a diverse range of people.
We featured three modern people living in New York, each of them facing their own problems. A couple living through a slowdown in their sexual relationship, trying to figure out how to save their marriage and a single girl ready to explore her sexuality using modern technology as a tool to overcome social prejudice.
AdvertiserPure
Team membersAnna Soboleva - Executive Producer
Daria Rosyuk - Producer
Misha Koroteev / Eugene Lekh - Postproduction
Misha Koroteev - Sound Design