A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
E-02-17. Farewell
| Agency | Friends Moscow |
| Creative head | Denis Eliseev |
| Author of idea | Copywriter - Ilya Torgovnikov? Art-director - Mitya Katkin? Art-director - Misha Grigorovich |
| Product | Internet hypermarket Utkonos.ru |
| Description | Challenge? Utkonos contacted us with a task to remind people about themselves and tell about Utkonos benefits. Idea? Utkonos gives people an opportunity to make all purchases online. They don’t have to go anywhere, stand in lines or carry heavy bags. We have decided to make a joke on this topic and “say goodbye to the usual shops.” Implementation ?We wanted to make a little movie to show the moment of farewell. It’s a well-known, “stereotypical” scene. We have decided to make the shop alive and showed the moment of farewell between two lovers. The man is a buyer, the woman – a saleswoman. They say goodbye each other forever. We wanted to shoot this particular moment as sentimental as possible. |
| Advertiser | Internet hypermarket Utkonos.ru |
| Team members | Friends Moscow New business director - Julia Nikitina Account manager – Eugeni Fakhretdinov ? Creative director - Denis Eliseev ? Copywriter - Ilya Torgovnikov? Art-director - Mitya Katkin? Art-director - Misha Grigorovich? Creative director of design – Alexander Zavatskiy? Designer – Alexey Pushkarev ? Head of production - Teymur Aliev ? Producer – Alya Lugovaya HYPE production Director – Egor Abramenko ? Second director – Anna Tafrova ? DOP – Ivan Lebedev ?Composer – Sasha Knyazev ?Colorist – Artem Leonov? Producer – Ira Pavlova Павлова? Post production producer – Anna Vinnik |
