A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

E-01-17. Picnic "Factory"

AgencyRadioaktive Film
Creative headDarko Skulsky, Roman Kindrachuk
Author of ideaSaatchi & Saatchi Russia
Product Chocolate bar
DescriptionRelaunch of Picnic brand was inspired by the story of the creation of this chocolate bar. First picnic bar was produced in the early 1960s in England and according to a legend the receipt was invented accidently. Picnic ad “Factory” was shot for 2 days in Kyiv. Production company had a task to build a real factory in completely empty pavilion. Our in-house art department managed to create a chocolate factory with barrels, boilers and working assembly line.
AdvertiserMondelez International
Team membersDirector: Roy Raz