A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
E-01-17. Picnic "Factory"
Agency | Radioaktive Film |
Creative head | Darko Skulsky, Roman Kindrachuk |
Author of idea | Saatchi & Saatchi Russia |
Product | Chocolate bar |
Description | Relaunch of Picnic brand was inspired by the story of the creation of this chocolate bar. First picnic bar was produced in the early 1960s in England and according to a legend the receipt was invented accidently. Picnic ad “Factory” was shot for 2 days in Kyiv. Production company had a task to build a real factory in completely empty pavilion. Our in-house art department managed to create a chocolate factory with barrels, boilers and working assembly line. |
Advertiser | Mondelez International |
Team members | Director: Roy Raz |