A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
E-01-10. "Bely Medved" "For people with a big heart"
| Agency | Radioaktive Film |
| Creative head | Roman Kindrachuk, Darko Skulsky |
| Author of idea | TABASCO |
| Product | Beer |
| Description | From the very beginning we’ve decided not to use computer graphics and 3D modeling, we wanted to film a real polar bear. It proved to be impossible to find a trained polar bear in Ukraine and production went for a bear to Canada. Polar bear named Agee is the real star of the screen and has managed to play in dozens of commercials and films in 16 years. Everybody knows that working with animals is very complex process, but working with wild animals is almost life threatening. In moments when the bear had to do something according to the script: hug trainer or take the bag of beer bottles – there could be only few people on the set in complete silence. But all the difficulties of production are in past and as the result we have a beautiful beer commercial about true friendship. |
| Advertiser | Efes Ukraine |
| Team members | Director: Linus Ewers |
