A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

DC-04-04. All TV series on Odnoklassniki - Maria

AgencyThe Directors LLC
Creative headEvdokimchik Julia
Author of ideaINSIGHT Director Nikiforov Sasha, DRAMA Director Tsaregorodtsev Artem
SeriesAll TV series on Odnoklassniki
ProductOdnoklassniki Cinema
DescriptionTask. Communicate the message that the best popular TV series and sitcoms are available continuously and in good quality on Odnoklassniki.

Research. Statistics show that the majority of Russians (98%) are watching sitcoms on TV. This audience is potentially ready to switch from TV to online channels (Romir Movie Research).

Insight. I want to watch my favorite TV series, but they always break up on the most exciting moments.

Idea. Watch your favorite TV series on Odnoklasniki continuously without any troubles and any time.

Text of audio: "- Maria, you know, the thing we were doing last night is called... To be continued in a week. On Odnoklassniki page you can watch your favorite series at any time without any limits!"
AdvertiserOdnoklassniki LLC
Team membersClient. Odnoklassniki:
Arsen Israpilov, Marketing director.
Olga Rogova, Marketing manager.

Agency. The Directors:
ASAP Director Evdokimchik Ann
DRAMA Director Tsaregorodtsev Artem
IMAGINE Director Evdokimchik Julia
INSIGHT Director Nikiforov Sasha
JAZZ Director Paukov Andrey
SMILE Director Yakovleva Polina

Production: CMRECORDS.