A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

DC-04-02. All TV series on Odnoklassniki - Konchitta


Agency	The Directors LLC
Creative head	Evdokimchik Julia
Author of idea	INSIGHT Director Nikiforov Sasha, DRAMA Director Tsaregorodtsev Artem
Series	All TV series on Odnoklassniki
Product	Odnoklassniki Cinema
Description	Task. Communicate the message that the best popular TV series and sitcoms are available continuously and in good quality on Odnoklassniki. Research. Statistics show that the majority of Russians (98%) are watching sitcoms on TV. This audience is potentially ready to switch from TV to online channels (Romir Movie Research). Insight. I want to watch my favorite TV series, but they always break up on the most exciting moments. Idea. Watch your favorite TV series on Odnoklasniki continuously without any troubles and any time. Text of audio: "- Oh my god, Konchitta, in your trunk there is a dead... To be continued in a week. On Odnoklassniki page you can watch your favorite series at any time without any limits!"
Advertiser	Odnoklassniki LLC
Team members	Client. Odnoklassniki: Arsen Israpilov, Marketing director. Olga Rogova, Marketing manager. Agency. The Directors: ASAP Director Evdokimchik Ann DRAMA Director Tsaregorodtsev Artem IMAGINE Director Evdokimchik Julia INSIGHT Director Nikiforov Sasha JAZZ Director Paukov Andrey SMILE Director Yakovleva Polina Production: CMRECORDS.

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