A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
D-05-04. Signals
| Agency | GODO-Vladimir Region |
| Creative head | Igor Birukov |
| Author of idea | Igor Birukov |
| Product | Язык людей |
| Description | Monologue of a man. Sounds normal, everyday speech. Normal conversation. But after each word abuse is inserted. Swear words are overlapped by the “peep “ sound, which, in turn, sound like an SOS Morse message. Female voice: Russian language. Distress signals. |
| Advertiser | Retro FM-Vladimir |
| Team members | Igor Birukov-creative director, copywriter, Alexey Sidortsev-sound producer |
