A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

D-05-02. Hello, "Olimpiyskiy"

AgencyBezNebes Production Agency
Creative headSurkov Denis
Author of ideaNikonov Evgeniy
ProductSocial advertising
DescriptionAnnually in the Russian Federation about 27 000 people die in road accident. Present that all of them had to gather on a concert in the biggest sports complex? name "Olympiyskiy", which contains in itself comparable number of the audience where they had to have fun, enjoy life, sing along with favourite songs. And instead were lost. Concert of times a year passing at empty tribunes. It becomes terrible, isn't that so?

English version.
"Hello, Olimpiyskiy."

- One, two, one...
- Well, hello, Olimpiyskiy!
- I can't hear you!
- Are you live there, no?

Olympic Stadium can hold up to 27000 people at big gigs.
Slightly more people are killed in road traffic accident each year in Russia. Each year.
AdvertiserState Road Safety Inspectorate of the Repablic of Bashkortostan
Team membersNikonov Evgeniy - Art Director, Surkov Denis - Copywriter, Bochkarev Pavel - Sound producer