A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
D-03-11. All TV series on Odnoklassniki - Konchitta
Agency | The Directors LLC |
Creative head | Evdokimchik Julia |
Author of idea | INSIGHT Director Nikiforov Sasha, DRAMA Director Tsaregorodtsev Artem |
Series | All TV series on Odnoklassniki |
Product | Odnoklassniki Cinema |
Description | Task. Communicate the message that the best popular TV series and sitcoms are available continuously and in good quality on Odnoklassniki. Research. Statistics show that the majority of Russians (98%) are watching sitcoms on TV. This audience is potentially ready to switch from TV to online channels (Romir Movie Research). Insight. I want to watch my favorite TV series, but they always break up on the most exciting moments. Idea. Watch your favorite TV series on Odnoklasniki continuously without any troubles and any time. Text of audio: "- Oh my god, Konchitta, in your trunk there is a dead... To be continued in a week. On Odnoklassniki page you can watch your favorite series at any time without any limits!" |
Advertiser | Odnoklassniki LLC |
Team members | Client. Odnoklassniki: Arsen Israpilov, Marketing director. Olga Rogova, Marketing manager. Agency. The Directors: ASAP Director Evdokimchik Ann DRAMA Director Tsaregorodtsev Artem IMAGINE Director Evdokimchik Julia INSIGHT Director Nikiforov Sasha JAZZ Director Paukov Andrey SMILE Director Yakovleva Polina Production: CMRECORDS. |