A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
D-03-06. Accents
| Agency | SODA agency |
| Creative head | Alexsander Ragozin |
| Author of idea | Alexsander Ragozin |
| Product | Courses literary Russian language |
| Description | An educated person must speak correctly and properly. Russian language courses at the Ural State Mining University are so effective that an ordinary worker instinctively pronounces words properly, speaks correctly and doesn’t use swear-words, even after having hit the finger with a hammer. For the international jury radio spot was translated and adapted into English. (We hear the sound of a hammer striking the nail) Bang! Bang! Bang! (Male voice humming melodiously (against the background sounds of the hammer striking the nails) - Strangers in the night Two lonely people… (hammer striking) Bang! Bang! Bang! (Male voice keeps humming) - … we were strangers in the night (sound of hammering) Bang-bang-bang! (At a certain moment the man hits the finger with the hammer; we hear the dull sound as if the hammer hit the flesh) (Male voice, overcoming the pain, with an obvious effort pronounces the words clearly and properly) - Holy shh… She…sells…seashells by the seashore…The shells… she sells…are surely seashells…Shh… (Announcer (male voice) cheerfully and clear) - Courses of native language at the Ural State Mining University. Working with language professionally! Training spoken and written language. Literacy as an instinct. In any situation. University entrants and foreigners are welcome. Visit us: 39, Kuybysheva street, call us: 382-31-95. |
| Advertiser | The Ural Mountain-geological Academy |
| Team members | Sound Engineer Mikhail Kokorin |
