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D-01-04. Breakfast. Wednesday

AgencyLeo Burnett Moscow
Creative headMikhail Kudashkin
Author of ideaMaksym Artemenko
SeriesBreakfast
ProductMcBreakfast
DescriptionYou should start every day in a right way – with McDonalds breakfast.

*By playing with daily insights and weekdays names, we created scripts for every day of the week. Unfortunately, there is so much wordplay and phonetic tricks that the precise translation is nearly impossible. Below is the closest translation we got for the script for Monday. All the other scripts are made in a similar manner.

For your Monday not to turn into “moanday”, “groanday” or “what-the-day”, you should start it right.
Start every day in a right way. With a coffee and new snack rolls. McBreakfast at McDonalds. We are rolling with rolls.
AdvertiserMcDonald's
Team membersMikhail Kudashkin, Executive Creative Director
Selim Unlusoy, Associate Creative Director
Maksym Artemenko, Copywriter
Oxana Shevchenko, Group Account Director
Tatiana Kazashova, Account Manager
Ekaterina Kryuchkova, Producer

Production: DTV-MA