A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
C-17-20. The Longest Handshake
| Agency | TWIGA |
| Creative head | Michael Elagin |
| Author of idea | Grant Abovyan , Semen Galkin |
| Product | Relations between the Turks and the Armenians |
| Description | Background: The story of relations between the Turks and the Armenians is a never-ending tragedy. There was everything… Everything but friendship. Objective: bring together the peoples of Turkey and Armenia, who have feuding for over a hundred years. TANGO Network, which unites non-government organizations in both countries, believe that time to break the vicious circle has come. Idea. To create the longest manifestation of friendship ever between those who almost never enjoyed friendship. Solution. On December 6, 2013 two people from Armenia and Turkey gave each other a hand. On December 8, after 43 hours, they set a world record in the duration of a continuous handshake. Despite wind and cold. Showing that it is possible to close the border between countries, but not between people. Results. It caused a sensation. And not only in Turkey and Armenia. More than 250 media in 11 countries. More than 40 mln people reached. But what is more important, it has found massive support. |
| Advertiser | TANGO Network |
| Team members | Michael Elagin _ creative director Grant Abovyan _ art Director Semen Galkin _ copywriter Vardan Martirosyan _ producer Sophya Gelman _ PR Director Nino Purtseladze _ manager |
