A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

C-17-18. Challenger Corner Posters

AgencyPiko
Creative headConstantin Sarcov
Author of ideaConstantin Sarcov
ProductChallenger Program
DescriptionBRIEF

Challenger is a program aimed at seeking, motivating and training future leaders from among students. The program provides lessons and exercises designed to teach skilled students how to solve their own problems and those of the collective in a wise and, most importantly, effective manner.

SOLUTION

How about avoiding places specially designed for advertising, and finding new ones for promotion? After all, it’s a program designed for those who like challenges. Eventually, we placed special posters over various corners, in universities and campuses, and around places where students gather informally. The messages wrote: “Student today / Leader tomorrow”, “Causing problems today / Solving problems tomorrow”. The posters also linked to a website where one could find more details about the project.

RESULTS

The posters instantly stood out, resulting in all program slots being taken ahead of schedule, and thus a very successful endeavor.
AdvertiserNational Democratic Institute
Team membersEugen Catruc - Art Director
Constantin Sarcov - Copywriter, Graphic designer
Cristina Cornileac - Account manager