A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
C-17-08. Outdoor cassette
Agency | Red Pepper |
Creative head | Данил Голованов |
Author of idea | Данил Голованов |
Product | "Youth" Bar |
Description | YOUTH is a new conceptual bar, that plays with clients' nostalgy about the times of their youth. Jeans, baseball caps, MTV trends and of course our favourite music of that time, that was available only on cassettes. And it were cassettes that became the fundamental part of the visual identity of the bar and unusual outdoor campaign. |
Advertiser | "Youth" Bar |
Team members | Креативный директор - Данил Голованов, Никита Харисов Арт-директор - Юлия Узких Копирайтер - Иван Соснин Дизайн - Наталья Котовская Продакшн - Екатерина Головкина Продюсер - Валентина Березина Аккаунт менеджер - Дарья Лунегова |