A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
C-17-03. The Power of support
Agency | Voskhod creative agency |
Creative head | Andrey Gubaydullin |
Author of idea | Darya Ovechkina, Anton Rozhin |
Product | online newspaper Znak.com |
Description | In December 2012, a team of journalists led by Aksana Panova was forced to leave a famous internet portal due to a conflict with the government. They organized a new online newspaper, Znak.com, to continue communicating with their readers independently and truthfully. In December 2013, despite government persecution, Znak.com entered the Top 10 of internet media in Russia. It was time to thank the readers for their support. We created two books: 500 pages of Znak.com’s articles 500 pages of the readers’ comments We bound the books together page by page. The connection that keeps Znak.com from falling. Yevgeny Roizman, Recently Elected Mayor Thanks For The Support! Results: The stunt was widely discussed in the media and led to a wave of visitors to Znak.com. The next day, it was named “video of the day” and aired hourly on a popular national TV channel. |
Advertiser | online newspaper Znak.com |
Team members | Art Directors: Vladislav Derevyannikh, Dmitry Maslakov |