A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
C-16-12. Kiev is cycling city. Three prints set.
Agency | >STRELA creative agency |
Creative head | Oleg Tyulin |
Author of idea | Oleg Tyulin, Igor Gavrylenko, Vyacheslav Negovskiy |
Series | Kiev is cycling city |
Product | Social activity |
Description | We decided to use images of the popular monuments of the Ukrainian capital which long ago became symbols of its... and take a seat them on bikes to maximize associate cycling with Kiev. Thus, the monument to Bogdan Khmelnitsky, The Motherland Monument and the Monument of Kiev’s founders were pictured on billboards and citylights in an unusual manner. This campaign made powerful viral effect that get more than 20 publications in a leading Ukrainian internet media. |
Advertiser | Kiev cycling Association |
Team members | Oleg Tyulin - Creative Director, Igor Gavrylenko - Design Director, Vladimir Ilchenko - Designer |