A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
C-16-07. COMMUNITY SERVICES
Agency | TBWAMoscow |
Creative head | Ilya Sokolov |
Author of idea | Ilya Sokolov |
Product | COMMUNITY SERVICES |
Description | Lots of community services maintain buildings and infrastructure of Moscow clean and working. However the citizens never notice their work. How can we highlight that difficult and so important job community services do without making a media campaign? We used the only free media they have – we made graffiti on their own buildings. |
Advertiser | Novatek-Art |
Team members | Designers: Inga Wiesel (Integer), Alexander Lobastov (TBWA\Moscow), Olga Belayeva (Integer), Art Directors: Natalia Reutova (Integer), Juriy Dobrokhotov (TBWA\Moscow), Pavel Sizov (TBWA\Moscow), Maria Efimova (TBWA\Moscow) |