A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

C-16-07. COMMUNITY SERVICES

AgencyTBWAMoscow
Creative headIlya Sokolov
Author of ideaIlya Sokolov
ProductCOMMUNITY SERVICES
DescriptionLots of community services maintain buildings and infrastructure of Moscow clean and working. However the citizens never notice their work. How can we highlight that difficult and so important job community services do without making a media campaign? We used the only free media they have – we made graffiti on their own buildings.
AdvertiserNovatek-Art
Team membersDesigners: Inga Wiesel (Integer), Alexander Lobastov (TBWA\Moscow), Olga Belayeva (Integer),
Art Directors: Natalia Reutova (Integer), Juriy Dobrokhotov (TBWA\Moscow), Pavel Sizov (TBWA\Moscow), Maria Efimova (TBWA\Moscow)