A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

C-15-01. Common Words

AgencyHavas Worldwide Ukraine
Creative headJarek Wiewiorski
Author of ideaJarek Wiewiorski, Artem Karelin, Nastia Roganova
SeriesCommon words (B-3)
ProductSocial Conversation by Chernigivske
DescriptionTo unite Ukrainians we placed billboards with Russian words in Ukrainian speaking areas. And with Ukrainian words – in Russian speaking ones. We asked folks to read them, so they understand they are… identical. So maybe people who speak them are not that different?
AdvertiserPublic Join Stock Company “SUN InBev Ukraine”
Team membersArtem Karelin – copywriter
Nastia Roganova – art director