A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
C-15-01. Common Words
Agency | Havas Worldwide Ukraine |
Creative head | Jarek Wiewiorski |
Author of idea | Jarek Wiewiorski, Artem Karelin, Nastia Roganova |
Series | Common words (B-3) |
Product | Social Conversation by Chernigivske |
Description | To unite Ukrainians we placed billboards with Russian words in Ukrainian speaking areas. And with Ukrainian words – in Russian speaking ones. We asked folks to read them, so they understand they are… identical. So maybe people who speak them are not that different? |
Advertiser | Public Join Stock Company “SUN InBev Ukraine” |
Team members | Artem Karelin – copywriter Nastia Roganova – art director |