A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

C-11-01. The Grillboard

AgencyVoskhod creative agency
Creative headAndrey Gubaydullin
Author of ideaEvgeny Primachenko, Andrey Chernyi
ProductDouble Grill&Bar
DescriptionYekaterinburg, Russia
A city that loves a good steak.
In a highly competitive market of steakhouses, we needed to advertise yet another.
And all we had was one billboard.
Double Grill & Bar presents
The Grillboard.
For a week we heated up the city’s interest with a giant picture
of raw meat.Then one night we fired up the billboard and grilled our steak. Literally.
More than 100 media channels reported the news about the flaming ad.
The eyes of the whole city turned to one billboard.
The following week, it became incredibly tough to book tables at Double Grill & Bar.
Now it’s one of the most visited steakhouses in the city.
One grillboard, medium rare.
One job, well done.
AdvertiserDouble Grill&Bar
Team membersArt-directors: Vladislav Derevyannikh, Dmitry Maslakov