A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
C-10-02. Moscow Zoo 150 Anniversary
Agency | DDVB |
Creative head | Denis Lipa |
Author of idea | DDVB |
Product | Moscow Zoo 150 Anniversary |
Description | Brief To create a series of posters to announce 150th Anniversary of Moscow Zoo and generate as many visits as possible. Challenge Find the relevant approach to children as they are main initiators of visiting the zoo. Solution Children don’t like reading books - they like pictures. That’s why we have created a non-standard solution to catch their attention - interactive posters in the shape of animals. Poster tease you to unfold and read the funny invitation inside. |
Advertiser | Moscow Zoo |
Team members | Daria Kaurtseva - art director Alexey Mikhailov - designer |