A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

LM-C-09-03. Volkswagen Tiguan Lions

AgencyNavigator DDB
Creative headHolger Paasch
Author of ideaHolger Paasch, Alexey Sanzharovskiy, Alexander Bozhko
ProductVolkswagen Tiguan
DescriptionThe Volkswagen Tiguan SUV gives you the opportunity to discover your wild side which we show in a humorous surprising way, following the car’s positoning “It’s good to know you could”. Like this a “psychologically domesticated animal” you are encouraged now to roar with the lions or howl with the wolves.
AdvertiserVolkswagen Group Rus
Team membersHolger Paasch/Creative Director,
Alexey Sanzharovskiy/Senior Art Director,
Alexander Bozhko/Copywriter