A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

C-07-05. Apples of Youth

AgencyY&R
Creative headDmitry Barsukov
Author of ideaYegor Kharkoff
SeriesFolk Tales
ProductDrugstore network
DescriptionDrugstore network with ancient russian name Zdravitsa wanted us to deliver the message about their widest assortment of medicinal products.

We came up with an idea to advertise the magic potions and remedies from well-known russian fairy tales as the only products Zdravitsa does not have in store... just yet!
AdvertiserZdravitsa
Team membersProduction: SHOOTGROUP