A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
C-04-12. Cherries
Agency | Y&R |
Creative head | Dmitry Barsukov |
Author of idea | Anna Kostyleva |
Series | Killed Clothing |
Product | Domol |
Description | BRIEF: Watsons store needed to communicate, that they have the most effective stain removers. IDEA: “I killed him!” – that’s what it feels like, when we put a stain on a clothing. But miracles happen. Domol make the dead things come back to life. EXECUTION: We killed clothing as if they were people. |
Advertiser | Watsons |
Team members | Art Director: Natalia Gromova Copywriter: Anna Kostyleva Designer: Alexandra Vazhlivtseva Photographer: Ivan Tsupka Account Director: Lydia Babyak |