A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
C-02-04. Bus
Agency | BBDO Ukraine |
Creative head | Rytis Juodeika |
Author of idea | BBDO |
Series | The youth would understand |
Product | Pepsi retro |
Description | Image is dedicated to limited edition of legendary bottle from seventies. Soviet teenagers had same amount of fun as contemporary ones. And they had same popular drink - Pepsi! To show connection between generations we mixed slices of today's teenagers life with quotes from popular Soviet movies. Text on board: "Oh boy, you won’t get bored with me" ("Karlsson-on-the-Roof" cartoon) |
Advertiser | PepsiCo Ukraine |
Team members | Art Director— Alexander Rogovets Copywriter — Taras Droom |