A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

C-02-04. Bus

AgencyBBDO Ukraine
Creative headRytis Juodeika
Author of ideaBBDO
SeriesThe youth would understand
ProductPepsi retro
DescriptionImage is dedicated to limited edition of legendary bottle from seventies.
Soviet teenagers had same amount of fun as contemporary ones. And they had same popular drink - Pepsi! To show connection between generations we mixed slices of today's teenagers life with quotes from popular Soviet movies. Text on board: "Oh boy, you won’t get bored with me" ("Karlsson-on-the-Roof" cartoon)
AdvertiserPepsiCo Ukraine
Team membersArt Director— Alexander Rogovets
Copywriter — Taras Droom