C-01-11. Don`t teach a learned one to eat baked chicken

Agency	THINKMcCANN
Creative head	Eugene Kaminsky
Author of idea	THINKMcCANN
Series	Nasha Ryaba. Proverbs
Product	fresh chicken meat
Description	When the brand is trully popular, it becomes a part of people’s lives. That has happen with Nasha Ryaba brand. It is now the product which is trusted by Ukrainian parents, when it comes to the healthy food for their kids*. Each message is relevantly and wittily modified, but still easily recognized famous Ukrainian proverb. Emotionally saying about product role, it`s also memorized easily and gives a second life to the favorite expression of Ukrainian folklore. Thus, statistical fact about enormous trust of Ukrainians to Nasha Ryaba brand gains emotional value and power of persuasion.
Advertiser	PJSC “Mironivsky Hliboproduct”
Team members	Eugene Kaminsky, creative director Rostyslav Vyshnevy, creative group head Eugene Zvenygorodsky, senior art director Victor Vysotsky, senior copywriter Oksana Dubyk, copywriter Julia Pidmohylna, junior copywriter Olena Gnucheva, copywriter Anastasiya Kostikova, account manager Olga Rozhankivska, group account director Julia Golota, client service director

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