A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
BC-03-37. MR. PLUM ILLUSTRATION (3)
| Agency | Not Perfect | Y&R |
| Creative head | Aleksandrs Betins |
| Author of idea | Aleksandrs Betins |
| Series | MR. PLUM ILLUSTRATIONS |
| Product | Mr.Plum Apple Cider |
| Description | Maris Plume is a musician who learned cider brewing in Austria and then returned home in city of Jumprava where opened his own brewery. Plume in latvian means "a plum" and that sums up as a paradox of a plum that is in love with apples. It reminds of surrealist artist Magritte's work of pipe which isn't pipe. So this "plum loves apples" inspired us to create logotype a "bowler hat" in shape of an apple and brand was named Mr.Plume. Brand's recognition was increased after winning the National New business idea competition. |
| Advertiser | Mr. Plum |
| Team members | Gatis Zebergs - designer |
