A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
BC-03-34. WE'LL FIND WAY INTO YOUR BRAIN
| Agency | Depot WPF |
| Creative head | Alexey Fadeev |
| Author of idea | Alexandr Zagorsky |
| Series | ВЗЛОМАЕМ МОЗГ |
| Product | marketing award |
| Description | Silver Mercury is a marketing award organized by Russian Marketing Services Association since 2001. Its main objective is the experience exchange between the marketing industry professionals in Russia and CIS countries. Despite the importance and seriousness of the award, its management asked to make the event identitypossible identity as bright, bold and daring as possible. What does a marketer do? Explores markets? Promotes products? When developing the creative concept for Silver Mercury award, we tried to define the very essence of marketing. Eventually, the job of every marketer is to make the product desirable for the customer, to penetrate into his brain. Our concept illustrates possible ways to do it, suggesting that marketers aren't strangers to creativity and self-irony... |
| Advertiser | Silver Mercury / RAMU |
| Team members | Alexey Fadeev, creative director Alexandr Zagorsky, art director Anastasia Tretyakova, copywriter Ekaterina Lavrova, project manager |
