A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
B-16-30. I WILL TEACH YOU TO DREAM!
| Agency | TMA-DRAFT |
| Creative head | Toropchin Alexander - Art Director ADV MS |
| Author of idea | Merkulova Anna -Creative Director |
| Series | I WILL TEACH YOU TO... |
| Product | INTERNATIONAL VOLUNTEER PROGRAM |
| Description | The challenge of the campaign: attract more volunteers to the Big Brothers Big Sisters Programme in Russia who will spend vital time with orphaned children. We have found the absolutely clear insight to differentiate our campaign from most social campaigns which play on pang of gilt soliciting contributions. We centered our campaign on the emotional rewards to each volunteer. It is true that volunteers would teach the children, but at the same time they would in return be inevitably taught by the children…to love, to wonder, to dream…by the children who face the new world outside the orphanage for the first time ever. Our unique insight: friendship with orphans makes us better people. |
| Advertiser | NON-PROFIT ORGANIZATION BIG BROTHERS BIG SISTERS OF RUSSIA |
| Team members | Menshoy Sergey - Strategic Planning Director, Emelyanenko Pave - Strategic Director ADV MS, Palilova Irina - Head Of PR ADV MC, Leshyk Anna - Creative Group Head, Chernova Lyudmila - Director Of Sport And Entertainment Marketing, Pozhogin Alexandr - Designer, Zhukova Anna - Creative Director |
