A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
B-16-25. Note the main - Child seat
Agency | SODA agency |
Creative head | Alexsander Ragozin |
Author of idea | Alexsander Ragozin |
Series | Note the main |
Product | Program for the prevention of road traffic accident |
Description | Poster series program " Crime prevention in the Khanty -Mansi Autonomous District " - a game tests on the care and knowledge of the basics of road safety , formulated in pictures. Feature is the presence of an explicit test , eye-catching details, which distracts the attention on himself . People automatically see something unreal , but not immediately notice an infraction of rules and safety requirements. It makes him look again at the picture to join the search for an answer , rethink it, think , remember and be careful. |
Advertiser | Institute of Management JUGRY |
Team members | Creative director - Alexsander Ragozin Art-director - Anatoly Patrushev Copywriters - Dmitry Pint, Alina Lekanova Illustrator - Artyom Dvorjak |