A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

B-16-20. Give Life_1

AgencyDDVB
Creative headDenis Lipa
Author of ideaDDVB
SeriesGive Life
ProductGive Life fund
DescriptionChallenge: To attract new blood donors.
Insight: "I could be a donor, but I always have more important things".
Solution: Sarcastic image of insolvency of those excuses people usually justify their inaction.
AdvertiserGive Life fund
Team membersDaria Kaurtseva - art director;
Anna Lukyanova - copywriter