A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
B-16-20. Give Life_1
Agency | DDVB |
Creative head | Denis Lipa |
Author of idea | DDVB |
Series | Give Life |
Product | Give Life fund |
Description | Challenge: To attract new blood donors. Insight: "I could be a donor, but I always have more important things". Solution: Sarcastic image of insolvency of those excuses people usually justify their inaction. |
Advertiser | Give Life fund |
Team members | Daria Kaurtseva - art director; Anna Lukyanova - copywriter |