A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

B-16-18. Blood drops_1

AgencyDDVB
Creative headDenis Lipa
Author of ideaDDVB
SeriesBlood drops
ProductGive Life fund
DescriptionChallenge: The lack of donors. People don’t realize how important their blood contribution can be.
Solution: We slightly dramatize the problem and show that instead of full stop that means the end of the life, there can be a comma or dots to say that the life will continue. So we underline the fact, that each drop od donor’s blood can be critical in the fight for the life continuation.

AdvertiserGive Life fund
Team membersDaria Kaurtseva - art director;
Anna Lukyanova - copywriter