A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
B-16-18. Blood drops_1
| Agency | DDVB |
| Creative head | Denis Lipa |
| Author of idea | DDVB |
| Series | Blood drops |
| Product | Give Life fund |
| Description | Challenge: The lack of donors. People don’t realize how important their blood contribution can be. Solution: We slightly dramatize the problem and show that instead of full stop that means the end of the life, there can be a comma or dots to say that the life will continue. So we underline the fact, that each drop od donor’s blood can be critical in the fight for the life continuation. |
| Advertiser | Give Life fund |
| Team members | Daria Kaurtseva - art director; Anna Lukyanova - copywriter |
