A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
B-16-09. The main rules of life
| Agency | LIFT |
| Creative head | Ivan Dzivakovskiy |
| Author of idea | LIFT |
| Product | Educational children’s playground “Safe city” |
| Description | A series of posters to be placed at schools and kindergartens, bus stations nearby and inside of public transport as well. We’ve used one symbol – a crosswalk marking. In the first poster it is transformed into a full-charged battery shape with tagline saying: "Recharge your children with traffic rules". Second poster is based on russian spelling rules. Crosswalk is shown like a page from an exercise book, with two words written: "Car" & "Life". They have the same mistake, but in one case it is fixed while in another it is not. The teacher’s sign says: "Not all the mistakes can be fixed". So, the tagline is: "Teach your children the main rules of life". |
| Advertiser | Children's Charitable Foundation "Svoi Deti" |
| Team members | Ivan Dzivakovskiy - Creative Director; Zhenya Pe - Copywriter; Tim Nevidim - Designer. |
