A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
B-16-02. Think of both sides
| Agency | Red Pepper |
| Creative head | Данил Голованов |
| Author of idea | Иван Соснин, Юлия Узких |
| Product | Safety on the roads |
| Description | The number of car accidents involving children increases during school holidays. So drivers should be extremely careful, that's what Ekaterinburg City Administration wants pay attention of all drivers. We appeal to the social responsibility of citizen. Most of them are worried about their children much more than their attentiveness while driving. With the help of the original design we decided to illustrate that on the other side of the car there can be their baby too. Advertising campaign asks drivers during the school holidays to drive sober, carefully, considering each action twice and not making sudden maneuvers on the road. The campaign was implemented in Yekaterinburg in outdoor, prints in magazines, banners on the internet and direct-mailing. |
| Advertiser | The official portal of city administration www.ekburg.ru |
| Team members | Creative Directors - Danil Golovanov, Nikita Harrisov Art Director - Yulia Uzkih Copywriter - Ivan Sosnin Photographer - Kate Bamby Account manager - Maria Demidova |
