A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
B-12-02. No Signal Happened. Saving
Agency | CHEIL UKRAINE |
Creative head | Vladyslava Denys |
Author of idea | Viktor Kolodyazhny |
Product | Satellite TV Equipment |
Description | We have dramatized the appearance of a simple message “No signal” on a TV screen which is an indication of a problem. We have materialized this sign and put it in the center of a common story watched on TV. |
Advertiser | Digital television Viasat |
Team members | Creative Director: Vladyslava Denys Art Director: Viktor Kolodyazhny Copywriter: Julia Kolesnik Illustration: Mella Rosa Designer: Vladimir Tochanenko Account director: Galina Nurmetova Account manager: Myroslava Chernaya |