A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
LM-B-09-02. Volkswagen Tiguan Wolves
Agency | Navigator DDB |
Creative head | Holger Paasch |
Author of idea | Holger Paasch, Alexey Sanzharovskiy, Alexander Bozhko |
Product | Volkswagen Tiguan |
Description | The Volkswagen Tiguan SUV gives you the opportunity to discover your wild side which we show in a humorous surprising way, following the car’s positoning “It’s good to know you could”. Like this a “psychologically domesticated animal” you are encouraged now to roar with the lions or howl with the wolves. |
Advertiser | Volkswagen Group Rus |
Team members | Holger Paasch/Creative Director, Alexey Sanzharovskiy/Senior Art Director, Alexander Bozhko/Copywriter |