A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

B-07-09. Birthday


Agency	BBDO Russia Group
Creative head	Mihai Coliban
Author of idea	Aaron John Nielsen
Series	Next day you'll be okay
Product	Alka Seltzer
Description	Alka-Seltzer’s main message for the Russian market is “For a better tomorrow”. This is based on the fact that Alka-Seltzer works better when taken before one goes to sleep. Therefore, when you take Alka-Seltzer the right way, the day after the party (Birthday, Christmas or New Year) will be hangover free. The simplest way to illustrate the effect was to reverse the words of the famous phrases describing the parties – the day after a Birthday party becomes a Happy day (Birthday Happy), the day after the New Year’s party becomes a Happy day too (New Year Happy) and the day after the Christmas party shall be a Merry day (Christmas Merry).
Advertiser	Bayer
Team members	Chief Creative Officer – Igor Lutz Creative Director – Mihai Coliban Senior Art Director – Aaron John Nielsen Copywriter – Andrey Sivkov Producer – Marina Shponko Account Director – Darya Arkharova Senior Account Manager – Boris Sorokin Alexander Andreev – PHD Media Director Alexander Molodkin – PHD Media Group Head Elena Dergacheva – PHD Senior Media Planner Ekaterina Khorikova – PHD Media Planner Production Studio – ‘Masked Brothers’

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