A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
B-04-03. Ark
Agency | Leo Burnett Moscow |
Creative head | Mikhail Kudashkin |
Author of idea | Mikhail Kudashkin, Alexander Ovsyankin |
Product | Leroy Merlin Stores |
Description | This print campaign about ridiculously low prices at Leroy Merlin DIY stores is a humorous twist on Noah's Ark story, with animals boarding by threes, not twos. Copyline: With our prices you can do more. |
Advertiser | Leroy Merlin |
Team members | Mikhail Kudashkin, Executive Creative Director Alexander Ovsyankin, Associate Creative Director Max Kitaev, Senior Art Director Leyla Mukhametzianova, Junior Art Director Dmitry Jakovlev, Creative director of design studio Oxana Shevchenko, Group Account Director Anastasiya Ionova, Account Manager Anna Flankina, Producer Catzwolf production & Lacewing studio (Production) |