A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

B-01-05. Duckface Cheecan


Agency	Nii
Creative head	Anna Launets
Author of idea	Lyosha Noikov
Series	Cheecanpedia
Product	Сhicken, TM "Сheecan Lukashivs'ka", www.kurka.kiev.ua
Description	«Cheecan» is a common countryside hen: it lives on a farm, slowly strolls across grass, eats wheat and speaks in a redneck language on it’s Facebook page. As every village dweller it absolutely hates everything unnatural – gays, bodybuilders and women using plastic surgery. We devoted a series of advertising painting to these particular qualities of our Cheecan – naturalness and dislike of everything unnatural. These paintings are as natural, as our Cheecan: they are painted on canvas, with acrylic and without using Photoshop. Ivan Semesyuk is author of these masterpieces. "Duckface Cheecan". Now here is another typical member of the supermarket cheecan. Bless her poor empty soul, nothing but silicon in there, now that just can’t taste good. Now I am a real, unadulterated, cheecan. Sink your meat shredders into me.
Advertiser	Fermerskyi Dvir, LLC
Team members	Artist: Ivan Semesyuk Art Director: Liza Vnukova Copywriters: Daniel Liakh, Anton Pustovoy Head of Production: Dariia Nagornaya Head of Strategy: Alexander Katkov Managing Director: Dmitry Grushevsky

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