A. FILM

B. PRINT

C. OUTDOOR

C-2. Non-Alcoholic Drinks

C-3. Alcoholic Drinks

C-5. Home furnishing & appliance

C-6. Home Electronics & Audio-Visual

C-7. Health & Beauty

C-8. Fashion and other consumer goods

C-9. Vehicles and transport services, car

C-10. Entertainment , Leisure, Travel

C-11. Consumer & retail services

C-12. Telecommunications services

C-13. Banking, Investment & Insurance

C-14. Publications , Media & Self promo

C-15. Corporate Image

C-16. Social advertising, Fundraising, Donations and Appeals

C-17. AMBIENT (Non-Standard and Free-Format Outdoor Advertising)

C-18. Digital outdoor

D. RADIO

D-1. Food & Beverage

D-2. Manufactured & Consumer goods

D-4. Publications , Media & Self promo

D-5. Social advertising, Fundraising, Donations and Appeals

DC-1. Script writing

DC-2. Music and sound design

DC-3. Acting Performance

E. FILM CRAFT

E-1. Production

E-3. Cinematography

E-6. Music and sound design

E-7. Visual Effects

E-9. Acting / Dialogue or monologue

F. DESIGN

F-1. Corporate Identity

F-3. Posters and billboards

F-4. Postcard & brochure

F-5. Corporate Publishing

F-6. Illustration and Photography

F-7. DM-materials and original business gifts

F-9. Design in an urban environment, design of stands and interiors

F-10. POS-design and materials

F-11. Design websites and banners

G. DIGITAL & MOBILE

G-1. Commercial Websites

G-2. Non-profit digital projects

G-3. Web Banner

G-4. Online Campaign

G-5. Viral campaign

G-6. Mobile advertising

G-7. Best use of social media

G-8. Other digital communication

G-9. Digital craft: illustration & graphic design

G-10. Digital craft: copywriting

G-11. Digital craft: video

G-12. Digital craft: animation & motion graphics

H. CREATIVE USE OF MEDIA

H-1. Use of TV, Radio, Cinema

H-2. Use of Print and Outdoor

H-3. Use of Digital Platforms

H-4. Use of Special Events, Branded Content & Sponsorship, promotions

H-5. Use of Non-traditional and Ambient Media

H-6. Use of Integrated Media

I. PR

I-1. Marketing PR

I-2. Corporate Reputation & Communication

I-3. Charity, not for Profit and Political PR

I-4. Digital PR

I-5. Non-traditional PR-projects

I-6. Crisis Communications & Issue Management

J. MARKETING SERVICES

J-1. Promotional campaigns

J-2. Event Marketing

J-3. Internal/corporate events

J-4. DM-communications

J-5. Integrated campaigns with the use of marketing services

K. ADVERTISING CAMPAIGNS

K-1. Integrated advertising campaigns

K-2. Advertising series

A-16-08. Helpless Machine


Agency	Hungry Boys
Creative head	Vlad Sitnikov
Author of idea	Alexandr Shtefanets
Series	Helpless Machine
Product	Charity project Who cares!?
Description	Every year about 10,000 Russian women die as the result of domestic violence by men. Mostly due to outbreaks of male aggression. And we aimed to find out how hard it is to ruffle a man. We installed a vending machine in the center of one of the biggest Moscow shopping centers Afimall City and configured its springs in such a way so that the snacks inside deliberately got stuck. We also provided the machine with some vibration sensors and a display changing the picture when the sensors were triggered. A smiling girl immediately burst into tears, drawing the attention of passers-by.The buyers could finally get their purchase, but they had to hit the machine a few times under the disapproving gaze of the crowd. We have clearly seen that men's aggression can be evoked by a mere trifle. And if a man can behave like that in a public place, he is capable of anything behind his closed doors.
Advertiser	Charity project Who cares!?
Team members	Producer - Alexey Nikolaev Engineer - Alexander Katin ? Production - ZebraHero ? Director - Andrey Paukov ? Motion design - Maxim Malakhov Operator - Oleg Horoshavin ? Photographer - Yana Yartseva ? Model-Ulyana Bekauri

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