A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

A-13-10. "In front of you"

AgencyDDB Warsaw
Creative headMaciej Waligora - creative director
Author of ideaJan Miroslaw - senior copywriter; Izabela Wit - senior art director
SeriesThe Three Musketeers
ProductMoney Transfer
DescriptionAd of money transfer within new communication platform "The Three Musketeers". Our Musketeers are modern Georgian version of three brave knights from Alexander Dumas novels. They are friendly, helpful and always close to Georgians, never refuse listening to them and find solution for their problems. Musketeers appear where people need them. Different Georgian is Fourth Musketeer in every commercial.
AdvertiserTBC Bank: Gary Koeb - Chief Marketing Officer; Ketevan Kavlashvili - Head of Markerting Communications Department; Aleksandre Makashvili - Head of Marketing Analytics Department
Team membersJan Miroslaw - senior copywriter; Izabela Wit - senior art director; Malgorzata Chudy - account director, Joanna Brydzinska - producer; Maciej Niedzwiecki - senior strategic planner