A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS

A-13-08. "Closet"

AgencyDDB Warsaw
Creative headMaciej Waligora - creative director
Author of ideaGrzegorz Karwowski - senior art director; Emilia Ziolkowska - senior copywriter
SeriesThe Three Musketeers
ProductMobile banking
DescriptionAd of mobile banking within new communication platform "The Three Musketeers". Our Musketeers are modern Georgian version of three brave knights from Alexander Dumas novels. They are friendly, helpful and always close to Georgians, never refuse listening to them and find solution for their problems. Musketeers appear where people need them. Different Georgian is Fourth Musketeer in every commercial.
AdvertiserTBC Bank: Gary Koeb - Chief Marketing Officer; Ketevan Kavlashvili - Head of Markerting Communications Department; Aleksandre Makashvili - Head of Marketing Analytics Department
Team membersEmilia Ziolkowska - senior copywriter; Grzegorz Karwowski - senior art director; Marta Samsonov - marketing service director; Maciej Niedzwiecki - senior strategic planner