A. FILM
B. PRINT
C. OUTDOOR
D. RADIO
E. FILM CRAFT
F. DESIGN
G. DIGITAL & MOBILE
H. CREATIVE USE OF MEDIA
I. PR
J. MARKETING SERVICES
K. ADVERTISING CAMPAIGNS
A-13-08. "Closet"
Agency | DDB Warsaw |
Creative head | Maciej Waligora - creative director |
Author of idea | Grzegorz Karwowski - senior art director; Emilia Ziolkowska - senior copywriter |
Series | The Three Musketeers |
Product | Mobile banking |
Description | Ad of mobile banking within new communication platform "The Three Musketeers". Our Musketeers are modern Georgian version of three brave knights from Alexander Dumas novels. They are friendly, helpful and always close to Georgians, never refuse listening to them and find solution for their problems. Musketeers appear where people need them. Different Georgian is Fourth Musketeer in every commercial. |
Advertiser | TBC Bank: Gary Koeb - Chief Marketing Officer; Ketevan Kavlashvili - Head of Markerting Communications Department; Aleksandre Makashvili - Head of Marketing Analytics Department |
Team members | Emilia Ziolkowska - senior copywriter; Grzegorz Karwowski - senior art director; Marta Samsonov - marketing service director; Maciej Niedzwiecki - senior strategic planner |